The JLr7 (which is named after the top row of the watch) comes from the minds of Eri & Eiichi (e35) who theme their designs and artwork on geometric patterns. We love the way this seemingly random pattern of lights is able to tell the time in a futuristic manner.
The whole watch is brushed with a dark gunmetal finish and an all black crystal face. The grid of L-shaped digital segments on the face light up to reveal the time.
When the button is pressed the watch starts a computerized animation sequence with a random pattern of lights & then displays the time. Between 6pm & Midnight the watch animates automatically every 15 mins to give the effect that it is malfunctioning. (this feature can be turned off)
There are 12 lights for the hour, 3 for "quarter past", "half past" & "quarter to" and 14 lights for the times in between.
There are also 3 other lights which show the seconds ticking by.
The watch face has some subtle dark grey markings which distinguish the borderline between hours, minutes & seconds.